MAD STARS 2024: Shaping the Future of Marketing with AI

Discover the Future of Marketing at MAD STARS 2024

The 2024 Busan International Advertising Festival (MAD STARS 2024) will be held from August 21 to 23 in Haeundae, Busan, at BEXCO and surrounding areas.

Now in its 17th year, this event is Asia’s largest international festival dedicated to marketing, advertising, and digital content.

The theme for this year is “AIM: Targeting Success with AI,” focusing on the latest industry trends, including the use of AI-generated content (AIGC) and other cutting-edge technologies in successful marketing strategies.

Throughout the event, there will be a variety of programs, including the opening ceremony and gala on August 21, a networking party on August 22, and the awards ceremony and after-party on August 23.

Exhibitions and conferences will take place daily from 10 AM to 6 PM at the BEXCO Convention Hall.

The festival is open not only to industry professionals but also to anyone interested in marketing, advertising, and digital content, offering a rich array of experiences.

In addition to the main event, several competitions will be held, such as the New Stars competition for junior advertising professionals worldwide and the Young Stars competition for university students, both running from August 20 to 23 at BEXCO.

The Creative Camp for domestic youth will take place on July 25-26 at the Grand Moment Youth Hostel in Busan.

Most of the events are free to attend, with some paid programs available. Detailed information can be found on the official MAD STARS website.

The Busan International Advertising Festival is expected to serve as a key platform for discovering the latest marketing trends and providing global networking opportunities.

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