Seoul Shopping Festa Begins

Shop, Stay, and Save in Seoul This May — Beauty, fashion, travel, wellness, and more — all in one Seoul Shopping Festa

The Seoul Tourism Organization will launch the 2025 Seoul Shopping Festa, the city’s largest shopping and tourism event, from May 1 to May 31, bringing together over 100 brands and 15,000 stores across Seoul and online.

This annual celebration of commerce and culture promises a vibrant array of shopping benefits and immersive experiences for both locals and international visitors.

Taking place throughout Seoul—both offline and online—the festival encompasses a wide spectrum of categories including shopping, travel and accommodations, fashion and beauty, culture and performances, medical and wellness services, food and beverage, and transportation.

Participating brands will offer discounts of up to 50%, along with exclusive giveaways and promotional events.

With the slogan “Seoul Welcomes You,” the 2025 Seoul Shopping Festa aims to invigorate the city’s economy by transforming Seoul into a destination for style, wellness, and experience-based tourism.

Visitors can expect curated citywide deals as well as theme-based promotions in popular shopping districts and cultural venues.

The offline programs will generally operate between 11:00 AM and 5:00 PM, while online participation will be available at all hours depending on each brand’s platform.

Further details including store lists, discount offers, and cultural program schedules can be found on the official website (seoulshoppingfesta.com) and the festival’s Instagram page (@seoulshoppingfesta).

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